Pattern Recognition is the first of the Blue Ant novels, which I am reading out of order. While I missed the series of events that create the lived experiences of these characters, I did not feel like I couldn’t understand what Zero History was doing, which is probably either a tribute to Gibson’s incredibly dense prose style or a write-off of the repeatability of his storylines. In this one Cayce Pollard meets Hubertus Bigend for the first time, and he sends her to find the source of some mysterious videos that have appeared on the internet and that look like a fascinating combination of artistic invention and underground digital distribution. She has been following these videos intently as part of an online community, and she by trade is a cool-hunter, so she is the logical choice (rather than a detective, many of whom have already been hired to find these videos and their source) to pursue the leads. After much digging, she meets the person(s), and Bigend’s Blue Ant agency continues on its paradigm-shifting ways in creating marketing campaigns (or so we assume) by absorbing the lessons therein.
- Gibson’s obsession with how digital culture moves forward is consistent from his Neuromancer trilogy days. He’s moved on from Deep State conspiracies though to look more at how brands establish themselves, but like in Neuromancer he’s still fascinated with underground distribution and folks who create without worrying about acquiring wealth.
- Cayce earns her keep because she has a sixth sense about trademarks, but this sixth sense costs her because she gets physically ill looking at ones that don’t fit the pattern that she recognizes as cool…which is a horrible word here, as Gibson’s narrator (or maybe Cayce) says itself.
- It’s an easy critique to note that Bigend is the wealthy benefactor, a deus ex machina of sorts, but my guess is that Gibson is more focused on his usual obsession with when-it-all-changed moments than he is in recreating an 18th century conception of art patrons being the only ones capable of supporting artists and moving art forward.
- He recalls his own Cornell boxes in here, the one moment in the Neuromancer series that felt sort of odd amidst all the bloodshed and mayhem and shadowy assassin types hunting AIs on the verge of becoming sentient. Those Cornell boxes were his attempt to steer the conversation to machine-produced art, or art that comes about as a result of technogenesis, and as such led the way to this Blue Ant series.