This article, “Reflections on Meme Culture,” makes a lot of sense…it can be found here, and the bibliographic reference is
doi: 10.1177/1470412914544540Journal of Visual Culture December 2014 vol. 13 no. 3 388-394.
My only question is how I screwed up and thought that Elitist Jerks committed the WOW funeral sin, when in reality it was the Serenity Now guild…